Courting Older Generations Should Be Part of Every Agency’s DNA

When 20-somethings started crafting TikToks with a list of rules for their funerals–which consisted of guidelines like “no exes on the guest list” and “no excessive crying”–92-year-old Lillian Droniak happily chimed in. “You could cry but don’t cry too much,” she said, encouraging future guests to “not make a fool of themselves.” “And you better…

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