Hasta La Creative!

Full-service advertising agency, barrettSF, reveals the “Get Unstuck” back-to-school brand campaign for Course Hero, the online learning platform where students can access over 30 million course-specific resources to help them study.

The creative campaign includes two unique video concepts: “Coffee Shop” and “Dorm.” Each scenario presents a relatable and humorous exchange between an antagonistic computer cursor and a student who is finding it challenging to study—underscoring Course Hero’s ability to empathize with students, understand their struggles, and provide reliable support in their time of need.

The campaign launched in early September and continues to roll out across a variety of digital channels including radio, pre-roll, display and social.