Dec
31
Counting Down the Best Ads of 2013: Smart Use of Vine by Lowe’s
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Until New Year’s Creativity will be counting down 2013’s best moves in brand creativity. Check back in tomorrow to see who took top honors.
No. 2 in Film/Video: Volvo’s “The Epic Split”
This epic split by Jean-Claude Van Damme might have been this year’s musical moment. Because it wasn’t Van Damme’s strange position, atop two Volvo Trucks, that made this spot the most-viewed automotive commercial on YouTube ever. It was the brilliant placement of Enya’s “Only Time.” The spot was directed by Andreas Nilsson and created via Forsman & Bodenfors. The ad was filmed in Spain, on a landing field, in one take, and might be the best of Volvo’s live tests, which have included a hamster steering a truck and a vehicle trying to outrun some bulls.
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