Hasta La Creative!

Last week my ex-partner, Al Ries, and Ad Age Editor in Chief Rance Crain picked apart Democratic presidential candidate Hillary Clinton’s “Stronger together” slogan as not being unique and controversial enough. While they did indeed make some good points, I feel that his article left out some important things that play well to Hillary’s efforts.

First of all, she has repositioned Republican-party candidate Donald Trump as being “dangerous.” Hanging a negative on your opponent as a way to set up a positive is a powerful marketing strategy. His campaign has been divisive and the “Together” idea plays against this very nicely as it reinforces his anti-Muslim, anti-Hispanic and anti-women efforts that will keep him from winning a national election.

She also repositioned him as being “thin-skinned” as well as dangerous. He exhibits this weakness anytime something negative is said about him as he cannot handle criticism. This has been apparent in the wake of the Democratic National Convention.

Continue reading at AdAge.com