Could This Be Love? Man Dates Coors Beer Fridge
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Dish promotes its Hopper DVR with a talking stuffed kangaroo, Julie “Claire Dunphy” Bowen does her frazzled-mom routine for Bridgestone, and Coors sets up a “Bachelor”-style romance between a man and a Refresherator — a sort of man-cave-ready beer-fridge-meets-vending-machine, if you’re not familiar. More “episodes” are available online at screeningroom.cc.com.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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