May
01
Could Coke Still Teach the World to Sing?
Posted in: Uncategorized
Advertisers are making a big mistake by taking as gospel what people say — or don’t say — about their products or advertising on social media. Except, of course, when it’s United Airlines.
Social media attracts people who feel vehemently about something and also people who just want to join in the chorus. But they don’t always reflect majority opinion.
And to make matters worse, it becomes difficult to voice a counter opinion, because the dissenter will be immediately jumped on and torn apart limb by limb. It takes a very brave person to go up against an angry mob.
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