Hasta La Creative!

American Greetings Properties has paired up with video crowd-sourcing platform Tongal to get parents excited about Care Bears and Strawberry Shortcake oh, and kids too.

Tongal is challenging its creative community to come up with fun and colorful videos that will celebrate each of the iconic ’80s franchises that now have their own Twitter and Instagram accounts. There will be three winners for each brand, with first-place video winners earning $15,000.

“Tongal seemed like the perfect community to tap into with a big range of ideas and people who might already have an emotional attachment to our brands,” said Janice Ross, VP-brand marketing and public relations at American Greetings Properties.

Continue reading at AdAge.com