Dec
03
Corona Ads Wander Away From the Beach
Posted in: Uncategorized
CHICAGO (AdAge.com) — Corona, the No. 1 U.S. import beer, last week debuted a global repositioning on its relaunched Corona.com site that moves away from the long-held "vacation in a bottle" approach typically linked to beachfront imagery. Instead, it's now emphasizing "refreshing moments" at parties and other social settings.
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