Coppertone Kids: Sun Alarm


Outdoor, Promo, Direct Marketing, Design
Coppertone

Coppertone Sunalarm is a limited edition of Coppertone Kids sunblock, which has an integrated timer especially designed to remind mothers when it is time to protect their children’s skin again. It is easy to use and requires no batteries since it is mechanical, the steps to use it are: application of the block, turn the timer 360 and wait, when it is time to reapply an alarm sounds. Mothers and their children can forget about everything in the beach, especially sunburn.

Advertising Agency:JWT, Mexico City, Mexico
Vp Creative:Gabriel Vazquez
General Creative Director:Luis Gaitán
Head Of Art:Oscar Cuevas
Creative Director:Auber Romero
Art Director:Ana Segurajáuregui, Daniela Briseño, Hasael Fonseca
Copywriter:Alejandro Suárez
Account:Denise Pérez, Vanessa Sánchez, Juan Rincón
Agency Producer:Sebastián Zash
Production Company:Contenido Neto
Director:Miguel Angel Liendo
Sound:Bluestudio

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