Dec
23
Cookie Quest: How the Ad Industry Tackled Identity in 2021
Posted in: UncategorizedRe-architecting the ad-buying process around more privacy-forward measures for targeting and measurement now that cookies–the industry workhorse–are on the chopping block was never going to be smooth sailing. As all parties from the buy and sell-side, with their various motives and business models, coalesce around a few solutions to commit to test, complications are natural….
Post a Comment