Nov
07
Converting PR Disasters into Re-Branding Opportunities
Posted in: UncategorizedCategory: Up Your Game
Summary: In an age when social media faux pas and corporate missteps are magnified to the 10th power, you must learn how to turn a PR disaster into an image upgrade.
Do you remember the BP oil disaster off the Gulf coast? Of course you do, but how do you remember it? I bet the details of the event are a simplified retrospective version that has blurred the specifics.
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