Converse Taps Nemo as North American Retail Agency, Rolls Out Holiday Collection
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Converse has partnered with a new agency of record for North American retail, Nemo Design, to coordinate marketing for a new holiday sneaker collection from its heritage Cons brand, among other initiatives.
Available starting Thursday were three “remastered” Cons stylesthe Aerojam, Anarchy and Star Player Pluswhich are being sold exclusively at 200 select Foot Locker stores, 100 Footaction locations and 50 Champs stores. The shoes are priced $110 for the Aerojam, $80 for the Anarchy and $70 for the Star Player Plus.
As part of the launch, Nemo and Cons kicked off marketing efforts at the flapship Foot Locker stores at 34th and 5th in New York and the Stonetown Galleria Mall in San Francisco. Those feature 10-foot interactive window installations broadcasting real-time “street style” photos taken by a Cons truck of random people wearing Converse in and around the cities. The truck will be sending the images back to the flagships on Thursday and Friday. Additionally at the flagships, consumers were able to spin a “style gallery” wheel to choose which shoes to be modeled by brand ambassadors, said Mark Lewman, creative director of Nemo.
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