Converse Breaks 'Made By You' Campaign for Chuck Taylors
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Converse is celebrating its signature Chuck Taylor All Star line in a new push that showcases consumers who make their own mark on the sneaker. The campaign kicks off today with more than 200 portraits of worn and customized Chucks from around the world, including some from notable fans like singer Patti Smith and artist Andy Warhol.
Called “Made By You,” the push features the 98-year-old Chuck line, which is the foundation of the Nike-owned Converse brand. Competitor Adidas also launched a star-studded global campaign heralding the most iconic shoe in its Originals line this year. Converse’s campaign highlights its customers’ creative spirit, although it also includes high-level celebrities.
“This is just a general celebration of people who love to wear their Chuck Taylors,” said Ian Stewart, VP-global marketing at Converse. “This campaign speaks to us wanting to celebrate self-expression around the world.”
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