Conversations on Quitting the Cancer Stick

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In advertising, we pick up a lot of habits – “creative” habits, mostly – that we occasionally are and aren’t proud of, depending on our mood and who’s looking. The Cannes Lions becomes a magnifier of all those habits: there, trapped in paradise for a week, people don’t just drink until 5 in the morning; they often smoke as if all the weight of the world depends on it.
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