Apr 12

Consumers’ Preferences Toward Eco-Friendly Products Boil Down to How Their Brains Are Wired

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Ask shoppers if they want to buy products that are better for the environment and most will answer with a definitive yes. Check their shopping carts, however, and you’ll often get a very different story. Eco-friendly products are now widely available across the retail landscape, from all-natural cleaning products to energy efficient appliances to electric…

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