Apr
18
'Consumers Are Angry': Understanding the Internet Backlash Over Snapchat
Posted in: Uncategorized
The reaction offers yet another brand study in the fury of consumers empowered by social media and an inkling of a cause.
“There’s someone new to villainize every day,” said Kit Yarrow, a consumer psychologist. “Snapchat may or may not deserve it, but consumers are angry, anxious and looking for ways to vent a little bit of this rage.”
Snapchat could be harmed based on these allegations that may or may not be true, Yarrow said.
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