Hasta La Creative!

Carla Michelotti: Consumer protection is a two-way streetBy Rance Crain Consumer protection and privacy are not one-way streets, and consumers themselves need to step up to their obligations of “shared responsibility.”

That’s the view of recently inducted Advertising Hall of Famer Carla Michelotti, for many years the top lawyer at Leo Burnett Co., who has recently started her own consultancy.

Carla sat down with me in our Chicago offices overlooking Lake Michigan for a video interview, and we talked about such thorny issues as privacy, self-regulation, ad blocking and the division of advertising and content in the digital world.

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