Conservatives Feel the Least Represented Among Media's Depictions of Women
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It isn’t African-American or Hispanic women who think they are the most under-represented women in media, according to a study on womanhood conducted by A&E Networks. Conservative white women are actually the most likely to say they don’t see themselves in the women featured in TV, movies and advertising, the study found.
There is certainly no shortage of white women on TV. But the issue has nothing to do with race or ethnicity — it’s about political leaning.
A&E Networks spent two years analyzing 440 ads and surveying 6,837 women to understand how they see themselves in media and give marketers more insight into how to capture their dollars. The research is part of the company’s broader push to position its Lifetime network as an expert in womanhood.
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