Feb
15
Connected By Design: R/GA's Bob Greenberg Curates Exhibit for Cooper Hewitt
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RGA Chairman and CEO Bob Greenberg runs an agency that’s perhaps best known for its Nike innovations, the Owlet baby-monitor smart socks or the “Love Has No Labels” campaign for the Ad Coucil.
Now he’s becoming the first ad pro to put on an exhibition at New York’s Cooper Hewitt, Smithsonian Design Museum, where the guest curators are more often musicians, fashion designers, artists and writers. Greenberg’s exhibit, which begins a six-month run on Feb. 23, showcases how design and technology have radically changed everyday life for decades.
But it’s not that much of a detour for Greenberg, whose obsession with design and tech play out at work every day.
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