Connected brains? / De quoi péter un câble?

DonorCable2013a DonorCable2014b
THE ORIGINAL? 
Blood Donation « The donor cable » – 2013
Source : Vimeo, Cannes Archive Online
Click Here to watch the case study
Agency : Leo Burnett Tailor Made (Brazil)
LESS ORIGINAL
Azerfon – Blood Donation « Life-saving cable » – 2014
Source : AdWeek, Cannes Innovation SHORTLIST
Click Here to watch the case study
Agency : Young & Rubicam Moscow (Russia)
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