May
01
CONMEBOL: The Ball Without Prejudice
Posted in: Uncategorized
Direct Marketing
CONMEBOL
We intervened in the official footballs of the most important South American matches by printing prejudicial phrases that women had to overcome in order to play football. As the matches were played, these phrases began to disappear.
Advertising Agency:Garabato MullenLowe, Asuncion, Paraguay
Creative Director:Julio Gallego, Santiago Morello
Art Director:Julio Gallego
Copywriter:Santiago Morello
Additional Credits:MullenLowe SSP3, Yasmín Hourani, Doble P Producciones
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