Confused by VPAID vs. VAST? There's a Clear Choice in Video Ad Standards
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The first iPhone was released 10 years ago, drastically shifting the way consumers receive and interact with content. A decade later, marketers are still adapting to new mobile trends. Adults in the U.S. log almost two hours a day using video-related apps on their smartphones, and nearly 20% of all media consumption happens within mobile apps.
With this in mind, advertisers have shifted their focus to mobile marketing — creating new platforms, standards and buying strategies designed to capture the attention of today’s voracious, mobile users.
Currently, there are two video standards in the market: Video Player-Ad Interface Definition (VPAID) and Video Ad Serving Template (VAST). But not every standard is created equal when it comes to measurement, viewability and user experience.
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