May
11
Confirmation Bias is Derailing Great Advertising
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: The notion of confirmation bias is getting airtime these days because of its overwhelming effect on political opinions. Because confirmation bias is inextricable to being human, we’re each genetically programmed to rationalize evidence — research, data, a comment made by an influential person, even a story you overheard — to align with our preconceived beliefs…
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