May
22
Conde Nast Teams With Google to Pitch Programmatic Ad Deals
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Glossy magazine publisher Conde Nast is tightening its ties with Google as it attempts to transact more of its ad sales through automated, or so-called “programmatic” technologies.
The publisher of glossy magazines like Vanity Fair, Allure and Self was an early-adopter of this kind of technology, setting up an ad exchange with Google in 2011. But now they’re doubling down, betting that brand advertisers are ready to jump in.
“We are merging programmatic and direct digital sales together,” said Conde Nast’s head of digital sales Alanna Gombert. Previously the magazine publisher’s programmatic head, Ms. Gombert’s promotion to head of digital sales earlier this month coincides with sales org union.
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