Conde Nast Tackles Video Distribution With New Digital Platform The Scene
Posted in: UncategorizedConde Nast might be relatively new to the game, but it’s not underfunded. It has spent about $50 million building the division, according to an employee with direct knowledge of the matter. With that money it’s rolling out an ambitious slate of 100 new series across 14 channels, including three channels bowing in 2014: Bon Appetit, The New Yorker and Lucky.
Like TV, of course, many attempts fail. Conde Nast renewed 21 of the 70 series it wound up rolling out last year, with returning entries including Glamour’s “Single Life,” GQ’s “American Bartender,” Self’s “Which is Worse” and Wired’s “Angry Nerd.” There’s also a voluminous lineup of new programming that includes culinary shows from Bon Appetit and Epicurious.com, as well as “Strictly Ballet,” which takes viewers inside the School of the American Ballet, on the Teen Vogue channel.
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