Hasta La Creative!

Conde Nast left an indelible message on advertisers at its NewFronts presentation on Tuesday: It produces a lot of videos — more than 4,000, in fact, since the company introduced its digital video channels in 2013 as part of Conde Nast Entertainment, or CNE.

One more video, produced specifically for Tuesday’s event, featured prominent ad buyers such as GroupM Chief Digital Officer Rob Norman and Digitas Chief Investment Officer Adam Shlachter ruminating on the NewFronts — a little bit of flattery for the people who write the checks.

Conde Nast promised 2,500 more original videos this year and next, trying to impress upon the audience that the content and its audience are both “premium” — a word expressed frequently by CNE execs.

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