Hasta La Creative!

A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.

Referred to internally as the “beauty rotation,” the policy long dictated the order in which ads from Revlon, Estee Lauder, L’Oreal and Procter & Gamble appeared in the front of certain Conde Nast magazines.

It said Revlon’s ads would usually appear before ads from other beauty advertisers in Vogue, Glamour, Self and Allure magazines, according to ad buyers and Conde Nast executives. Estee Lauder ads would appear next, followed by L’Oreal and Procter & Gamble.

Continue reading at AdAge.com