Aug
25
Conan’s TBS Show Nears Leno and Letterman Pricing
Posted in: Uncategorized
NEW YORK (AdAge.com) — Do advertisers consider Conan O'Brien's upcoming cable show equivalent to Jay Leno and David Letterman's programs on broadcast networks? Time Warner's Turner cable unit is securing $30,000 to $40,000 for 30-second berths in Conan O'Brien's TBS show, putting it in the same ballpark as Jay Leno and David Letterman's broadcast shows. But the deals' details make comparisons difficult.
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