Sep
15
Comscore Looks to Count Co-Viewing in TV Measurement Update
Posted in: UncategorizedComscore will begin counting not just the number of households who are watching programming on TV, but the exact people within the household who are watching it. A product update, which Comscore plans to roll out in October, will begin providing person-level viewership estimates across the measurement firm’s local market, over-the-top and cross-platform measurement tools….
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