Hasta La Creative!

I’d like to share with you with some thoughts about an evil in our midst. An evil I know all too well.

Compromise is the way of the world, and totally unavoidable in many circumstances. Begrudingly, I’ve learned to accept this fact of life. But I also know what a destructive force it can become. If you let it, compromise will eat you alive, cell-by-cell until there’s no you left, just a vacant shell that looks like you.

In the political arena, Bill Clinton gave compromise a decent name. He had to get things done, one way or another. So he moved his party to a centrist position in an already stifling corporate atmosphere. The nation may, or may not, recover from his practical approach.

On the environmental front, compromise leads to all sorts of compound problems. For instance, otherwise sane people are currently arguing for more nuclear power and the use of clean coal (an oxymoron, if there ever was one). I don’t believe we can stand much more compromise when it comes to the health of our planet.

In the ad industry, where client-service–not content, nor concept–is king, we eat compromise for breakfast, lunch and dinner. And snack on it too. We are so full of compromise that it’s no longer separate from us, it is us.