Compral: Violent headache, Explosive headache, Burning headache
Posted in: UncategorizedPrint
Compral
Before it turns violent.
Before it explodes.
Before it bursts into flames.
We all know just how painful a headache can be. In fact, the pain can be so vivid and so intense, that we have developed metaphors just to help us articulate how specific and painful each headache is. So when our client, Compral, asked us to develop a print campaign to position them as the headache tablet of choice for severe pain, we turned to these metaphors to creatively drive our idea. We used the art of photography to give life to a world where no matter if your headache was explosive, burning or violent, Compral was always the headache tablet of choice.
Advertising Agency:Joe Public, Johannesburg, South Africa
Executive Creative Director:Roanna Williams
Art Director:Gareth O’Callaghan
Copywriter:Cameron Fraser
Photographer:Sacha Waldman
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