Complex Buys Fanboy Site Collider for Growing Media Network
Posted in: UncategorizedComplex Media, a network of lifestyle and culture websites for young men, has acquired Collider.com, a news and information site that covers movies, television and video games.
Founded by Steve “Frosty” Weintraub, Collider reports on the entertainment industry with an emphasis on fanboy culture, blending breaking news, video clips and extensive interviews with filmmakers. Complex said it plans to use its content management platform and sales force to generate new revenue and larger audiences for a site that attracts more than 3 million visitors a month. Terms weren’t disclosed.
Collider fills a void in Complex’s assortment of pop culture assets, a network that now attracts more than 120 million visitors a month. Like many other online publishers, Complex, founded as a magazine, has reoriented its business toward video, and sees potential in Collider’s access to the filmmakers and stars of projects like “The Avengers” and “Game of Thrones.”
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