Complex Brings Its Youth Obsession to Snapchat Discover


Complex, the youth-centric culture publication, is launching a Snapchat channel.

Complex, owned by Verizon, says it will bring an even younger sensibility to what’s already a youth-focused app. Complex said in the announcement that it will “cover everything from Kanye to LeBron James,” fashion, sneakers, music, movie and pop culture.

“We will break big digital stories,” said Moksha Fitzgibbons, chief revenue officer at Complex. “Let’s say we do a big feature with Kylie Jenner or something like that, we would break it on Snapchat.”

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