Oct
04
Companies Tread Lightly With Political Donations
Posted in: UncategorizedCHICAGO (AdAge.com) — When Target Corp. spent $150,000 in support of a candidate who opposes gay marriage, the backlash from its employees and liberal groups was swift and loud, eventually forcing the retailer to apologize. The lesson for other companies on how to deal with newly loosened campaign-donation rules: Act carefully. Or act quietly.
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