Jan
15
Parody Ad: Doritos Addiction Leads to Rain-Forest Destruction
Posted in: Uncategorized
PepsiCo is fighting back against a parody Doritos ad that accuses the marketer of killing rain forests as a result of its palm oil policies.
The digital video (above), by a global advocacy group called SumOfUs, was released on Jan. 13 and has already amassed more than 830,000 views on Youtube. The spot was timed to coincide with Doritos announcement of the top 10 finalists for the PepsiCo-owned brand’s “Crash the Super Bowl” user-generated ad contest.
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