Advice for a Young Creative Starting an Agency: Be Ruthless with Your Talent


It happens. Talented people leave secure jobs to pursue their dreams.

We recently had this happen at our agency. His name is E. We hired him out of a mega-consulting firm to create presentations for new business pitches. Like the best people, he surpassed all our early expectations and went on to make the agency a better, more creative place. In his seven years at the agency, he crossed boundaries and at one time or another served as a producer, writer, editor, pitchman, actor, musician and overall good guy. Then he decided to start his own video production company.

Before he left, he invited me out and asked what advice I had for a young guy starting a business. We had one of those sprawling lunches where we jumped from one topic to the next without finishing any of them. I’m not sure I was much help. So E, I’ve given it further thought, and here’s my two cents.

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