Common, Microsoft Learn to Make Music Together


NEW YORK (AdAge.com) — In his 20 years in hip-hop, Common has issued seven albums and partnered with even less advertisers, but, in anticipation of his latest release, "Universal Mind Control," due this December, the Grammy-winning rapper (born Lonnie Rashied Lynn) decided to work with Microsoft — a decision, he says, he didn't take lightly.

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