Hasta La Creative!

Thailand is second in the world when it comes to nasty motorcycle accidents. Problem is, when you’re thrown from your motorcycle you often lose consciousness, so it’s impossible to call for help. Introducing: HELPMET. The first helmet that calls for help when you are unconscious. Each HELPMET is linked to an SIM card number containing all the information the rider has entered. When an impact occurs and the driver loses consciousness, an SMS alert is sent to emergency services as well as contacts. Really cool idea– but what if your phone is damaged, too? Will it still work?