Hasta La Creative!

Leading Israeli pharmacy Super Pharm wanted to encourage people to hit the beaches during the safer sun hours. Problem is, Israeli beaches are packed. So to get a great spot, you have to get there early– often during the worst hours to be exposed to the sun’s rays. And that’s a problem. Because the rate of skin cancer in Israel is one of the highest in the world. So Super-Pharm decided to create and live-broadcast the first ever beach weather report by way of drone. A real-time aerial view of Israel’s beaches aired 30 minutes before the safer sun hours. This way the beach goers could look where there might be a great open spot before getting there. Neat idea.