Hasta La Creative!

For GMC’s “Most Wonderful Time” out of Leo Burnett, Piper and Chemical Effects turned their talents to creating a whole new mood for the Sierra. Delving back into footage shot for an earlier campaign, the creative team turned the truck from a hard-driving, terrain-crushing vehicle to a nimble, festive frolicker, enjoying rather than conquering nature. Visual Effects Supervisor Tim Rudgard and the Chemical Effects team added elegant plumes of airborne snow surging from beneath the truck’s tires and brilliant lens flares, and extended snow across the environment to give the landscape a pristine feel.