Hasta La Creative!

Gatorade’s “Make Defeat Your Fuel” campaign demonstrates that even the world’s most accomplished athletes may experience the feeling of failure at some point in their career, which can help fuel future success. It’s a reminder that defeat can fuel athletes to get back on the court or field and mentally prepare to train harder, get stronger, practice longer, come back and perform better. The ad features some of sports’ most recognizable names including Michael Jordan, Peyton Manning, Eli Manning, Serena Williams, JJ Watt, Karl-Anthony Towns, Kyle Schwarber and Matt Ryan, all sharing their individual motivations. Can we all take a moment to admire how good Serena Williams looks in this ad, with her more-than-super-determined face? Cut+Run’s Steve Gandolfi & Luc Giddens edited, so that everything looks sharp.