Mar
30
Carl's Jr. "Carl Hardee Sr. Returns" (2017) 3:00 (USA)
Posted in: Uncategorized
When you think carl’s Jr, you think T&A. In 2005 they featured Paris Hilton. They had a woman riding a mechanical bull in 2003. And who could forget the stomach churning Kim Kardashian Grilled Chicken Salad from 2009? Point is, Carl’s been sex hungry since the early 00’s.
You’d have thought in an era of safe spaces and micro aggressions they would have dumped this a long while ago but as recently as 2015 when agency 72andsunny gamely tried a shift to an actual selling point like an “All Natural” burger (whatever the hell that means) they still had to show off Charlotte McKinney in the buff.
So wow is it refreshing that all of a sudden Carl Sr has stepped in to take the reigns back from his perma-adolescent son and his VR-wearing snowflake friend, give us some history of the brand (like, you know, real advertising stuff) and then ride off into an unknown tomorrow. The acting is superb and of course they still manage to show plenty of skin in the ad but we are reassured that will change. Carl’s Jr is delightfully smarmy and kudos to the brand for poking fun of itself like that and referencing past ads (including the bull riding one) that let’s face it, put them back on the map more than a decade and a half ago. It’s great to watch Carl Sr wresting control away from the man-children and righting the scales so to speak. There are some good laugh out loud moments here. But the editing is this side of atrocious. And I can’t help but think that as they ride off into camera we’re in for more of the same only more boring because they’re only going to get more retail as they start to push specific products. I hope I’m wrong.
Refreshing? Indeed. And ironic, too. 72andsunny is known for chasing after the endless superficiality and narcissism that supposedly represents the millennial psyche. How else would you explain taking the once great anti-smoking Truth and turning it into a “Don’t smoke cause you’ll get left-swiped,” message? So it’s interesting that the agency known for chasing the millennial dragon is all of a sudden throwing millennials under the bus in this spot by suggesting they are the reason Carl’s Jr’s sexist ads have been the cause of their flagging sales. It’s also inadvertently admitting 72 is as much at fault for this as Carl’s Jr is.
You’d have thought in an era of safe spaces and micro aggressions they would have dumped this a long while ago but as recently as 2015 when agency 72andsunny gamely tried a shift to an actual selling point like an “All Natural” burger (whatever the hell that means) they still had to show off Charlotte McKinney in the buff.
So wow is it refreshing that all of a sudden Carl Sr has stepped in to take the reigns back from his perma-adolescent son and his VR-wearing snowflake friend, give us some history of the brand (like, you know, real advertising stuff) and then ride off into an unknown tomorrow. The acting is superb and of course they still manage to show plenty of skin in the ad but we are reassured that will change. Carl’s Jr is delightfully smarmy and kudos to the brand for poking fun of itself like that and referencing past ads (including the bull riding one) that let’s face it, put them back on the map more than a decade and a half ago. It’s great to watch Carl Sr wresting control away from the man-children and righting the scales so to speak. There are some good laugh out loud moments here. But the editing is this side of atrocious. And I can’t help but think that as they ride off into camera we’re in for more of the same only more boring because they’re only going to get more retail as they start to push specific products. I hope I’m wrong.
Refreshing? Indeed. And ironic, too. 72andsunny is known for chasing after the endless superficiality and narcissism that supposedly represents the millennial psyche. How else would you explain taking the once great anti-smoking Truth and turning it into a “Don’t smoke cause you’ll get left-swiped,” message? So it’s interesting that the agency known for chasing the millennial dragon is all of a sudden throwing millennials under the bus in this spot by suggesting they are the reason Carl’s Jr’s sexist ads have been the cause of their flagging sales. It’s also inadvertently admitting 72 is as much at fault for this as Carl’s Jr is.
Commercials:
Country:
Post a Comment