Hasta La Creative!

I don’t understand why this is getting such a low rating. I’d say it’s easy to get without the creative description. The tagline’s pretty effective even without the photos, and I like that they kept its typography clean instead of going down the faux-roughness route, which with the photos would just be overkill. And if you have to take anything from the description, it’s that this was designed to be open-ended and evolve. The amount of fun you could get out of a marketing campaign based on something as simple as “We Are Animals” is limitless. I’m not surprised it won awards – as far as fresh starts go, plugging into the growing importance of re-integrating ourselves with nature and the environment, while leaving room for improvement and extended creativity, and having an impact all its own… this is fairly impressive.