Comme Il Faut: That way, Chaste, Hard to get, Right
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Comme Il Faut
1 in every 3 Israeli women has been sexually assaulted. 1 in every 5 has been raped.
Researches show that 40% of the Israeli public believe that women who choose to wear revealing clothes are partly to blame for their assault, in other words – they are “asking for it”. The time has come to break the link between women’s clothing and sexual assault, and to put an end to victim blaming. Women are NEVER asking for it.
Comme Il Faut is a women’s Israeli fashion brand with a mission to promote feminist agendas, and this summer the brand has decided to take on the topic of victim blaming. To highlight the absurdity, each collection item was attached to a quote, based on words of rapists and assaulters, collected from the media, court protocols, internet commentary and victims’ testimonies.
Advertising Agency:Gefen Team, Tel-Aviv, Israel
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