Hasta La Creative!

Try acting out potato chip flavors, improvisational style, in front of thousands of social media followers. On Tuesday this will become the next career highlight — or lowlight — for Wayne Brady.

Last year’s contest was launched with a pop-up store in Times Square, in which the marketer displayed all 48 flavors of Lays in order to give consumers inspiration. Jennifer Saenz, Frito-Lay’s senior director-marketing, said Lay’s was satisfied with the interest the event got — more than 10,000 people stopped by — but was looking for more reach this year with the social-media stunt.

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