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Jim Beam is the latest booze brand to jump on the apple bandwagon. Or is it the apple cart?

The bourbon brand in August will launch Jim Beam Apple in the U.S., which will be marketed as an “apple liqueur with Kentucky straight bourbon whiskey,” according to a bottle image.

“As category leaders in bourbon innovation, we take pride in delivering flavors that complement the tasting notes of the world’s No. 1 Kentucky Straight Bourbon,” Chris Bauder, general manager for U.S. whiskies for Jim Beam owner Beam Suntory, said in a statement to Ad Age. “With Jim Beam Apple we are thrilled to bring another option to both whiskey fans and those looking to discover new refreshing cocktails.”

Continue reading at AdAge.com