Oct
19
Coming Soon: Budweiser ‘Black Crown’?
Posted in: UncategorizedIs Anheuser-Busch InBev planning to follow up Bud Light Platinum with Budweiser “Black Crown?”
The brewer has asked for and received approval for a proposed label for the higher-alcohol Bud line extension, described as a “golden amber lager” that is “distinctively smooth and beechwood finished,” according to this application with the Alcohol and Tobacco Tax and Trade Bureau.
The brew is listed at 6% alcohol by volume, which would put it a full point above regular Budweiser’s 5% ABV, and match the alcohol content of Bud Light Platinum, which was launched in early 2012 and has found early success. AB-InBev declined to comment on the Black Crown application.
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