Coming For Kind: Mars and Hershey Launch Snack Bars
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The nation’s two largest candy companies are taking a detour into the snack-bar aisle with aggressive new product launches aimed at boosting their health image.
Mars Chocolate North America is taking its Goodnessknows snack-bar line national after years of testing it in a handful of markets. Hershey Co., meanwhile, has begun selling a snack bar under its premium Brookside brand. The new products from the two fierce candy competitors combine fruit, nuts and chocolate into a bar form and appear squarely aimed at successful bar start-up brand Kind.
Mars and Hershey touted their new bars at this week’s Sweets and Snacks Expo in Chicago, an annual trade show that this year drew some 16,000 people, including candy wholesalers and brokers looking for the next big thing in candy and snacks.
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