Hasta La Creative!

Comcast and Time Warner Cable are continuing their charm offensive in hopes that their controversial merger goes through — this morning deploying a print ad that asks “Who Wants More Students to Have Access to Low-Cost Internet?”

Well, everybody, right? (Duh.)

The logic of the ad, which appears in the inky edition of Politico (distributed free primarily in D.C., most notably to members of Congress and other policymakers), is that if you care about children, you’ll want Comcast and Time Warner Cable to merge. Below a shot of eager, happy kids in a classroom, all raising their hands (to signal their support of the Comcast-TWC deal, no doubt), a block of text reads,

Continue reading at AdAge.com