May
01
Comcast's Philly Guys Prove Surprisingly Adept at Hollywood Game
Posted in: UncategorizedFew thought the cable guys could crack Hollywood.
But now Comcast Corp. — from Philadelphia, no less — seems well on its way to building what may be the next Walt Disney Co. Its agreement Thursday to buy DreamWorks Animation SKG Inc. for $3.8 billion will, if completed, mark the next step in Comcast’s ascent to the heights of the American entertainment industry, a trajectory that seemed unlikely five years ago.
In 2011, when Comcast bought NBC Universal and combined its cable business with pay-TV networks including USA and Bravo, the Universal film studio and theme parks were almost afterthoughts. Yet in the years since, CEO Brian Roberts and his entertainment CEO Steve Burke have found both can be good businesses.
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